Monday, November 17, 2008

Apple store rises in Alabang

HAVING a hard time with your own PC? Tired of not being cool enough to switch to an Apple computer? Well, you don’t have to go any further to find sexy and cool Apple products located in one store. There’s now one in Alabang Town Center owned by Ben Loo.

A fan of Apple products, Loo opened an Apple store, dubbed Switch, to encourage more local users to consider switching from using the PC to Apple. The store offers everything from the latest iPod, iPhone, MAC notebooks and other peripherals genuinely manufactured by Apple Inc.

Loo calls his target market “potential switchers.” The store in Alabang may be a long drive for most people. But he wants to concentrate first in small community and not jeopardize their business with the current competition.

Having been an Apple user for a long time, Loo admits that he is always awaiting for the next innovative Apple product.

At the present, he’s very excited and is looking forward to all “switchers” coming to see his store.

Project Runway Philippines

The two part finale of Project Runway Philippines will air starting next week (and ETC aired a rerun of the reunion episode last Wednesday), so for this week’s PRP Friday, allow me to do a brief recap and a sneak peek of the final three’s collections, which were presented during last week’s final runway show at the SMX Convention Center.

It was my first time to attend a runway show of any sort, and I was fascinated. There really was no dress code for the event, so it was amusing to see ladies all glammed up in one corner, while others were dressed casually in jeans and shirts. We’re not exactly the fashion capital of Southeast Asia, but from the turnout at the runway show, it felt like Milan. Almost.]

The show started 30 minutes late, but from then on, everything was straightforward. Teresa introduced the judges (including special guest judges Cesar Gaupo and Rafe Totengco) and then the lights dimmed and Philip emerged.